V-Star Creations, the first Kerala based company to hit the market with branded ready-to-wear apparel for women, is the brain-child of Mrs. Sheila Kochouseph. The company was established in 1995. Finding a niche market, Mrs. Sheila roped in the services of talented fashion designers who came up with a range of chic ethnic designer wear for the modern Indian woman. Elegantly styled, meticulously crafted, exquisitely embellished and affordably priced, the products became a rage across south India soon after launch.
Spurred by its success in designer wear, V-Star forayed into the production of lingerie and intimate wear for women. Marketed under the brand name Vanessa, the products have gone down well with discerning women across the sub-continent. The company then ventured into the manufacture of inner wear for men, sold under the brand name Valero. Though this market was crowded by large players, V-Star was able to hold its own because of its obsession with quality. V-Star products can now be found in all up-market boutiques across peninsular India.
