In an increasingly connected world, consumers aspire for smart and intelligent products that define their kitchen space. How can V-Guard delight its consumers with thoughtful appliances that enable cooking to become an enjoyable chore, bringing home a better tomorrow.

Big Idea Design & Tech Challenge 2019

V-Guard is just coming off a massive brand transformation exercise. The new philosophy embraced by the brand envisages a culture that draws on over 40 years of experience to insightfully ideate and evolve a new generation of products that re-sets benchmarks in the category.

V-Guard has expanded its product portfolio with an increasing focus on consumer facing categories. Kitchen appliances being one of the thrust categories going into the future.


In an increasingly connected world consumers aspire for smart and intelligent products that define their kitchen space. How can V-Guard delight its consumers with thoughtful appliances that enable cooking to become an enjoyable chore, bringing home a better tomorrow.

The ideas could be to do with a completely new product idea, an insightful but simple product innovation that has the potential to impact our consumer’s lives substantially, an idea that can change the cost structures positively or a delightful new way to deliver the product experience itself.

The proposed recommendations should ideally be in line with our product mix.

The idea must follow below mentioned considerations

  • There should be an Insight and Rationale for the idea
  • It has to be presented in a manner that clearly outlines the functionality and relevance of the idea
  • It must be a pragmatic idea with the potential to impact the lives of a substantially large set of consumers
  • It should ideally draw synergies with our line of business

Winner’s Takeaway


1,00,000 + PPI

Runner – Up

50,000 +PPI

25,000 + PPI

Who can participate/Eligibility

  • No restriction in terms of specialization/ academic year.
  • Knowledge of Basic Electronics/ Design principles/ Programming is a prerequisite for participating in the event.

Rules & Regulations

  • A single team will comprise of not more than three students from the same institute i.e. number of members in a team should not exceed 3.
  • All team members have to be from the same college.
  • The participants must produce ID cards on request.
  • Registration Fees: Rs 500/- per team.
  • Participation will be confirmed subject to receipt of participation fee. The fee paid is non-refundable.
  • The decisions of the judges will be final and binding on the participating teams.
  • Participating teams are requested to visit the website ( for any updates about the competition.


  • Phase 1
  • Phase 2
  • Final Phase
Registration & Ideation
  • Teams at this stage must refer to the judging criteria and explain concisely the relevance, impact and action plan of the proposed idea in a word document not exceeding 2 pages. (1000 words).
Shortlisting & Elaboration
  • The shortlisted top 20 teams will be required to research further on the idea. They may choose to build a prototype or a model that represents the idea.
  • Students can make early stage models (although not mandatory)– not to test strength, flow or durability characteristics but, at this stage, simply to verify how the product will look and feel,– occasionally – behave like the finished product. Technologies like CAD, 3-D printing etc. may be used.
  • Students must submit their elaborate reports (Not exceeding 5000 words) including the schematic/flow diagrams and keeping in mind the other criteria of evaluation along with proofs of models/prototypes (in the form of images or videos of the prototype or in any other preferred format) if any to the designated contact ID (will be communicated to the shortlisted candidates later).
Invitation at V-Guard Corporate Office
  • Shortlisted top 10 teams will be invited to the final presentation and model demonstration round at V-Guard Corporate Office.
  • Top 3 teams will be announced and adjudged winners.

Payment Method

Participation fee should be remitted online with deposit title ‘Big Idea 2019’:

Registration Fee: Rs 500/- per team.

Last date for the registration is 2nd May 2019.

Bank Name ICICI Bank
Branch address ICICI Bank Limited ,Commercial Branch,M G Road,Kochi-652035
Account No. 001051000046


Bigidea Timeline * No extension in registration post 2nd May

Evalution Criteria

The following criteria shall be considered while assessing the submitted idea:

Does/Can the design achieve the form, function and capability/performance claimed?
Whether the proposed solution explores the various existing and developing technologies and is an appropriate solution for the problem?
Can the Design be brought to market with knowledge and techniques present today?
Does it solve an existing or future problem or need in the market? In what way does it do better than other known solutions?
How would V-Guard generate business from the solution? Can it open up new segments or categories? Can business be generated from other novel aspects?
How will your solution increase the value and experience for the end user? Is it sustainable for future use?