COVID-19 has forced the world to push the Digital envelope.

The repercussions have been felt across. From Product to Marketing to Distribution, Manufacturing to Service and the Business Model itself.

This in turn has resulted in an explosion of connected products enabling the consumers to bring a product experience which goes beyond the functional aspect. From voice controlling the product to gesture control to tracking product usage over a mobile app etc. enabling consumers with information and control at their fingertips.

Digital technology is disrupting the consumer product experience.

In a world that is transcending from physical to Digital, product experiences are evolving posing a challenge to brands to transact, engage and extract value from consumers in this new paradigm.

“In a world where consumers have been habituated to technology, how can V-Guard enable a better quality of life with thoughtful and smart products that will bring home a better tomorrow.”

Registration Closed

BIG IDEA TECH DESIGN CONTEST

V-Guard is just coming off a massive brand transformation exercise. The new philosophy embraced by the brand envisages a culture that draws on over 40 years of experience to insightfully ideate and evolve a new generation of products that resets benchmarks in the category. V-Guard has expanded its product portfolio with an increasing focus on consumer facing categories.

Big Idea Tech Design Contest after its grand success in the previous years is gearing up for Season 3 now. The contest specially curated for Engineering and Design students encourages technological whiz kids to probe solutions for real life business problems and apply their technical knowledge to devise solutions that are path-breaking. It also serves as a platform for V-Guard to connect to potential employees.

THEME

“In a world where consumers have been habituated to technology, how can V-Guard enable a better quality of life with thoughtful and smart products that will bring home a better tomorrow.”

The idea must follow below mentioned considerations:

  • There should be an Insight and Rationale for the idea.
  • The proposed recommendations should draw synergies with our line of business and existing products.

Winner’s Takeaway

Winner

1,00,000 + PPI*

Runner – Up

50,000

25,000

* Pre-Placement Interview (PPI) for students in the final year of their course, subject to existing Vacancies.

Who can participate/Eligibility

  • No restriction in terms of specialization/academic year.
  • Knowledge of Basic Electronics/Design Principles/Programming is a prerequisite for participating in the event.

Rules & Regulations

  • Any number of teams can participate from a single college.
  • Number of members in a single team should not exceed 3.
  • All team members have to be from the same college. (Team Members’ Specialization/Year of study can be different)
  • The participants must produce ID cards on request.
  • Registration Fees: Rs 500/- per team.
  • Participation will be confirmed subject to receipt of participation fee. The fee paid is non-refundable.
  • Post registration confirmation, participants will be shared detailed instructions on submissions.
  • The decisions of the judges will be final and binding on the participating teams.
  • Participating teams are requested to visit the website for all updates about the competition.
  • Organizers have the right to make changes in the event if necessary.
Rules

Process

  • Phase 1
  • Phase 2
  • Final Phase
Registration & Ideation
  • Teams at this stage must refer to the judging criteria and explain concisely the relevance, impact and action plan of the proposed idea in a word document not exceeding 2 pages (2000 words). This should be submitted in the V-Guard website after registration is done and the online payment is approved.
  • The executive summary should be typed (size 12), leaving 3 cm margin and should not be more than 2000 words. Charts, diagrams, etc. may be included to support any research work or data collection.
Shortlisting & Elaboration
  • Top 20 Teams will be shortlisted based on the executive summary submitted.
  • The shortlisted top 20 teams will be required to research further on the idea. They may choose to build a prototype or a model that represents the idea.
  • Students can make early-stage models (although not mandatory)– not to test strength, flow or durability characteristics but to verify how the product will look and feel. Technologies like CAD, 3-D printing etc. may be used.
  • Students must submit their elaborate reports (Not exceeding 6000 words) including the schematic/flow diagrams keeping in mind the criteria of evaluation.
  • A designated contact ID will be shared during this stage to which students can submit proofs of models/prototypes (in the form of images or videos or in any other preferred format) if any.
Final Phase
  • Shortlisted top 10 teams will be published in the website and invited to make the final presentation and model demonstration round online.
  • Top 3 teams will be announced and adjudged winners.

Payment Method

Participation fee should be remitted online with deposit title/comments- ‘Big Idea Tech Design 2021’. Reference ID or payment screenshots should be uploaded as payment proof in the website.

Registration Fee: Rs 500/- per team.

Last date for the registration is 1st October 2021.

Bank Name AXIS BANK
Branch Address AXISBANK,THRIKKAKARA (KAKKANAD) , KOCHI , 682037
Account No. 917010076568543
NEFT/RTGS IFS Code UTIB0001161
SWIFT Code AXISINBB
V GUARD FOUNDATION

Timeline

Bigidea Timeline * No extension in registration post 1st October 2021

Evalution Criteria

The following criteria shall be considered while assessing the submitted idea:

Does/Can the design achieve the form, function and capability/performance claimed?
Whether the proposed solution explores the various existing and developing technologies and is an appropriate solution for the problem?
Can the Design be brought to the market with the knowledge and techniques present today?
Does it solve an existing or future problem or need in the market? In what way does it do better than other known solutions?
How can these solutions add value to the end user? How would V-Guard generate business from the solution?