BIG IDEA contest is an annual B-Plan contest organized by V-Guard Industries Limited that aims to bring the corporate expertise & academic intelligence to a common arena, wherein the proposed strategy for V-Guard are discussed, studied, brainstormed and awarded. It also creates opportunities for interaction with top leaders of V-Guard, wherein the young minds can discuss and understand the business challenges to fine tune their thought process and cultivate a thought leadership among them.

Big Idea contest was started in 2011 is entering its 8th season in 2018. The event has had participations from 1000+ students across Management & Engineering colleges since its inception in 2011 and continues to attract best talents to share their thoughts.

Contest invites students from B-schools and Engineering Colleges across India to propose and draw up a business plan on what they think should be V-Guard’s next move for growth, differentiation and leadership. Contest also serves as a platform for V-Guard to connect with talents, who can be future employees.

CHALLENGE

V-Guard is re-inventing itself as a company and a brand. The new philosophy embraced by the brand envisages a culture that draws on over 40 years of experience to insightfully ideate and evolve a new generation of products that re-sets benchmarks in the category.

The theme for this year’s The Big Idea contest is “Bring home a better tomorrow”. We invite you to share with us ideas that breathe life into the theme.

The ideas could be to do with a completely new product idea, an insightful but simple product innovation that has the potential to impact our consumer’s lives substantially, an idea that can change the cost structures positively or a delightful new way to deliver the product experience itself.

The proposed recommendations should ideally be in line with our product mix

The idea must follow below mentioned considerations

• There should be an Insight and Rationale for the idea
• It needs to be financially and technically feasible
• It has to be presented in a manner that clearly outlines the functionality and relevance of the idea
• It must be a pragmatic idea with the potential to impact the lives of a substantially large set of consumers
• It should ideally draw synergies with our line of business