V-GUARD Big Idea B Plan Contest 2023

Over the course of almost five decades, V-Guard has diligently cultivated a remarkable standing and brand recognition. In the year 1977, a period characterized by high-priced refrigerators and their susceptibility to the detrimental effects of frequent power disruptions and voltage instabilities, V-Guard conceived and launched the revolutionary V-Guard stabilizer. This pioneering solution not only safeguarded millions of refrigeration units from premature malfunctions and shielded consumers from substantial financial burdens but also secured unwavering trust as a symbol of exceptional reliability.

Since then, V-Guard has continued to thrive, expanding its influence to encompass an impressive array of 17+ appliance and gadget categories. In a manner consistent with its strategy for the stabilizer, V-Guard devotes substantial time and effort towards comprehending human needs and understanding the challenges and pleasures linked to ever-changing lifestyles. This commitment fuels V-Guard's drive for innovation and continuous improvement, ultimately aiming to create a better tomorrow for households.

The first two decades of the 21st century have witnessed rapid transformations and the emergence of new aspirations. The increasingly fast-paced nature of life has elevated the value of time and made multitasking an essential survival skill. Looking ahead, we anticipate significant changes in kitchen spaces, driven by a newfound emphasis on health, hygiene, and the ability to cater to diverse culinary preferences. All of this will unfold while acknowledging the perpetual constraints of time.

As we embark on the V-Guard Big Idea 2023, our theme for this edition is "The hygienic, multi-tasking, intuitive kitchen."

Big Idea B-Plan Contest

The Big Idea contest is an annual B-Plan contest organized by V-Guard Industries Limited that aims to bring the corporate expertise & academic intelligence to a common arena, wherein the proposed strategy for V-Guard is discussed, studied, brainstormed, and awarded. It also creates opportunities for interaction with top leaders of V-Guard, wherein the young minds can discuss and understand the business challenges to fine tune their thought process and cultivate a thought leadership among them.

Theme

The hygienic, multi-tasking, intuitive kitchen

Arrive at an unaddressed Consumer / Business Insight.

Develop a viable Business Idea or Model that can change the world and bring in a better tomorrow.

The Idea or model could lead to a sustainable world, democratise consumption or even change the very cost structure. The benchmark – Is it really The hygienic, multi-tasking, intuitive kitchen? Does it lead to a better tomorrow?

  • Your ideas should be commercially feasible and pragmatic with the potential to impact the lives of a substantially large set of consumers.
  • The proposed recommendations should be able to impact V-Guard’s current business / products / categories. Alternatively, it could compel V-Guard to enter a new category or even pioneer a new category as a natural extension of its DNA and prowess.

Winner’s Takeaway

V-GUARD Big Idea 2023 Winner Prize
V-GUARD Big Idea 2023 1st Runner-Up Prize
V-GUARD Big Idea 2023 2nd Runner-Up Prize
V-GUARD Big Idea 2023 Special Jury Prize

# Awarded to two teams

Who can participate?

  • No restriction in terms of specialization/ academic year.
  • A team can have 1-3 members from the same campus.
  • Team member can have different specialization.
  • Team members can be from different years of course.

General Rules & Regulations

  • The participants must produce ID cards on request.
  • Registration Fees: Rs 1000/- per team from a college.
  • Participation will be confirmed subject to receipt of the participation fee. The fee paid is non-refundable.
  • The decisions of the judges will be final and binding on the participating teams.
  • Participating teams are requested to visit the website for all updates about the competition.
V-GUARD Big Idea 2023 Contest Rules

CONTEST PHASES

V-GUARD Big Idea 2023 Contest Phase 1 V-GUARD Big Idea 2023 Contest Phase 1
V-GUARD Big Idea 2023 Contest Phase 2 V-GUARD Big Idea 2023 Contest Phase 2
V-GUARD Big Idea 2023 Contest Phase 3 V-GUARD Big Idea 2023 Contest Phase 3
V-GUARD Big Idea 2023 Contest Phase 4 V-GUARD Big Idea 2023 Contest Phase 4
V-GUARD Big Idea 2023 Contest Phase 5 V-GUARD Big Idea 2023 Contest Phase 5

Registration

Each team should register online, between 15th July 2023 & 14th August 2023 followed by payment through online mode on or before 14th August 2023.

Executive Summary Submission

All the teams will have to submit an executive summary on or before 18th August 2023 - 01:00 PM.

Rules Regarding Executive Summary:

The executive summary should be typed (Font Type - Times New Roman, Font size - 12), and should not be more than 2000 words. Charts, diagrams, etc. may be included to support any research work or data collection. The summary should try and cover the following aspects in brief:

  • Rationale of the Plan
  • Fit to Portfolio (Why should V-Guard invest in the recommended business plan)
  • A Brief of the Operational, Financial and the Marketing Plan
  • How to gain Competitive Advantage regarding the industry/service proposed
  • Key Strategies for Executing the Plan

Declaration of Finalists

Top 20 teams will be shortlisted based on the summaries submitted. The teams shortlisted will be intimated through their mail ID and announced online on 25th August 2023.

Submission of Detailed Reports and Presentations

The top 20 teams must now submit detailed reports that elaborates on:

  • Feasibility Study of the Business Idea through Consumer Research
  • Customer Value Analysis
  • Financial Feasibility and Projections
  • Market Penetration and Market Development Plan.
  • And all other aspects of a typical business plan.

Guidelines for final presentation shall be shared separately to the selected teams.

Business Plan Contest - Finals

The top 20 teams will make their final presentations before judges on 21st, 22nd September 2023 in Kochi. Detailed instructions shall follow.


Payment Method

Participation fee should be remitted online (Online Banking/NEFT/Card Payments/UPI) with deposit title/comments as ‘Team Name_ BI_2023’. Reference ID or payment screenshots should be uploaded as payment proof in your website account after registration.

Registration Fee: Rs 1000/- per team.

Last date for confirming the registration through payment is 14th August.

Bank Name AXIS BANK
Branch Address AXIS BANK,THRIKKAKARA (KAKKANAD), KOCHI , 682037
Account No. 917010076568543
NEFT/RTGS IFS Code UTIB0001161
SWIFT Code AXISINBB
V GUARD FOUNDATION

TIMELINE

V-GUARD Big Idea 2023 Contest Phase 1 Registration
V-GUARD Big Idea 2023 Contest Phase 2 Execution Summary
V-GUARD Big Idea 2023 Contest Phase 3 Declaration Finalists
V-GUARD Big Idea 2023 Contest Phase 4 Detail Report
V-GUARD Big Idea 2023 Contest Phase 5 Submission of presentations
V-GUARD Big Idea 2023 Contest Phase 5 Finals

Timeline & Contest Phases

V-GUARD Big Idea 2023 Contest Timeline Phase 1

Each team should register online, between 15th July 2023 & 14th August 2023 followed by payment through online mode on or before 14th August 2023.

V-GUARD Big Idea 2023 Contest Timeline Phase 2

All the teams will have to submit an executive summary on or before 18th August 2023 - 01:00 PM.

Rules Regarding Executive Summary:

The executive summary should be typed (Font Type - Times New Roman, Font size - 12), and should not be more than 2000 words. Charts, diagrams, etc. may be included to support any research work or data collection. The summary should try and cover the following aspects in brief:

  • Rationale of the Plan
  • Fit to Portfolio (Why should V-Guard invest in the recommended business plan)
  • A Brief of the Operational, Financial and the Marketing Plan
  • How to gain Competitive Advantage regarding the industry/service proposed
  • Key Strategies for Executing the Plan

V-GUARD Big Idea 2023 Contest Timeline Phase 3

Top 20 teams will be shortlisted based on the summaries submitted. The teams shortlisted will be intimated through their mail ID and announced online on 25th August 2023.

V-GUARD Big Idea 2023 Contest Timeline Phase 4

The top 20 teams must now submit detailed reports that elaborates on:

  • Feasibility Study of the Business Idea through Consumer Research
  • Customer Value Analysis
  • Financial Feasibility and Projections
  • Market Penetration and Market Development Plan.
  • And all other aspects of a typical business plan.

Guidelines for final presentation shall be shared separately to the selected teams.

 

V-GUARD Big Idea 2023 Contest Timeline Phase 5

The top 20 teams will make their final presentations before judges on 22nd, 23rd September 2023 in Kochi. Detailed instructions shall follow.