The Big Idea Contest


V-Guard Industries Ltd is a leading electronics and electrical major dealing in 13 products and having more than 29 branches across India with a turnover of Rs 2152 crores (as on 31st March 2017). V-Guard enjoys brand popularity all over India and is now making a global presence with its increasing exports and markets spread over the world. V-Guard’s ‘Big Idea Business Plan Contest-2017’, invites students from B-schools and Engineering Colleges across India to propose a well thought through, creative and comprehensive business plan for V-Guard’s future growth and consolidation.

Big Idea Contest - The Challenge

V-Guard is all set for the next giant leap in Appliances Segment. What do you think should V-Guard’s strategy be? What products should it launch?

The submissions should cover all the aspects of a typical business plan. The aspects should include

  • Feasibility Study of the Business Idea through Consumer Research
  • Customer Value Analysis
  • Financial Feasibility and Projections
  • Market Penetration and Market Development Plan

The contest comprises of different phases. The teams have to register online before 25th September 2017. An online brief will be sent to the registered teams. The teams would then have to submit a short executive summary of their business plan for V-Guard on or before 26th September 2017. The top 20 teams shortlisted will be intimated by 13th October and will then advance to the contest’s finals. The Top 20 teams should then submit their final written report of the plan on or before 23rd October 2017. This will be followed by an oral presentation before the Top Management of V- Guard. The performance of the teams would be evaluated based on the written report and the oral presentation. The first prize of Rs.1,00,000 & Summer Internship Program with stipend for 1st year participants, second prize of Rs.50,000, third prize of Rs.25,000 and two special jury awards of Rs.10,000 each await the winners. The Business Plan Contest Finals will be held on 3rd and 4th November 2017.




V-GUARD offers a range of products from Voltage Stabilizer to Digital UPS, Inverter and Inverter Batteries, Electric Water Heaters, Solar Water Heaters, Domestic Pumps, Agricultural Pumps, Industrial Motors, Domestic Switch Gears, Distribution Boards, Wiring Cables, Industrial Cables, Induction Cooktops, Mixer Grinders, Fans, Rice Cooker, Gas Stoves & Solar Power Systems.

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