
The COVID-19 pandemic has challenged humanity like nothing has in recent memory. It will remain one of the most defining events in human history. It’s after effects will change human life and priorities in ways that is still not understood fully.
But what it will certainly do is to usher in an age of healthy, hygienic living and a genuine obsession with building and sustaining a strong immune system.
V-Guard as a brand with a progressive vision and philosophy recognises this. The Big Idea 2020 contest will endeavour to usher in a better tomorrow in the context of this changed human priority and need.
The theme for The Big Idea 2020 contest is :
“Let’s bring home a better tomorrow with a healthier, hygienic world”
Last date for registration is 10th November 2020.
Registration Closed
Big Idea B-Plan Contest
The Big Idea contest is an annual B-Plan contest organized by V-Guard Industries Limited that aims to bring the corporate expertise and academic intelligence to a common arena, wherein the proposed strategy for V-Guard are discussed, studied, brainstormed and awarded. It also creates opportunities for interaction with top leaders of V-Guard, wherein the young minds can discuss and understand the business challenges to fine-tune their thought process and cultivate a thought leadership among them.
Big Idea contest with its inception in 2011 is gearing up for its 10th season in 2020. The event has had participation from 1000+ students across Management & Engineering colleges since its inception in 2011 and continues to attract best talents to share their thoughts.
The contest invites students from B-schools across India to propose and draw up a business plan on what they think should be V-Guard’s next move for growth, differentiation and leadership. This contest also serves as a platform for V-Guard to connect with talents, who could be future employees.
Theme
A business plan that can build a sustainable business or extension for V-Guard that leverages our current core expertise, yet repositions us distinctly as a Brand and Business that is genuinely passionate about ushering in a healthier hygienic world for everyone.
For example: A robust business around a new product that measures the toxic fumes given out by various appliances in a typical home.
The submissions should cover all the aspects of a typical business plan. The aspects should include:
- Feasibility Study of the Business Idea through Consumer Research
- Customer Value Analysis
- Financial Feasibility and Projections
- Market Penetration and Market Development Plan
Winner’s Takeaway




* Summer Internship Program (SIP) for students except in final year OR Pre-Placement Interview (PPI) for students in final year of their course.
# Awarded to two teams
Who can participate/Eligibility
- Students pursuing 2 year PGDM/MBA course from any authorized Private/Govt./Deemed University/Institute situated in India.
- No restriction in terms of specialization/ academic year.
General Rules & Regulations
- Contest invites students from B-schools across India.
- The number of members in a team should not exceed 3.
- All participants in a single team must be from the same college irrespective of year of study.
- The participants must produce ID cards on request.
- Registration Fees: Rs 1000/- per team from a college.
- Any number of teams can participate from a single college.
- Participation will be confirmed subject to receipt of the participation fee. The fee paid is non-refundable.
- The decisions of the judges will be final and binding on the participating teams.
- Participating teams are requested to visit the website for any updates about the competition.
- Organizers have the right to make changes in the event if necessary.

CONTEST PHASES










Registration
Each team should register online, along with the payment on or before 10th November 2020
Executive Summary Submission
All the teams will have to submit an executive summary on or before 15th November 2020.
Rules Regarding Executive Summary:
The executive summary should be typed (double space), (size 11”8”), leaving 3 cms margin and should not be more than 2000 words. Charts, diagrams, etc. may be included to support any research work or data collection. The summary should try and cover the following aspects in brief:
- Rationale of the Plan
- Fit to Portfolio (Why should V-Guard invest in the recommended business plan)
- A Brief of the Operational, Financial and the Marketing Plan
- How to gain Competitive Advantage with regard to the industry/service proposed
- Key Strategies for Executing the Plan
Declaration of Finalists
Top 20 teams will be shortlisted based on the summaries submitted. The shortlisted teams will be intimated through their mail ID and announced online.
Submission of Detailed Reports
Detailed reports must elaborate on:
- Feasibility Study of the Business Idea through Consumer Research
- Customer Value Analysis
- Financial Feasibility and Projections
- Market Penetration and Market Development Plan.
- And all other aspects of a typical business plan.
Business Plan Contest - Finals
Top 20 team will present their ideas before the judges on 17th, 18th & 19th December 2020
Payment Method
Participation fee should be remitted online with deposit title ‘Big Idea 2020’.
Registration Fee: Rs 1000/- per team.
Last date for the registration is 10th November 2020.
Bank Name | ICICI Bank |
Branch Address | ICICI Bank Limited ,Commercial Branch,M G Road,Kochi-652035 |
Account No. | 001051000046 |
NEFT/RTGS IFS Code | ICIC0000010 |
SWIFT Code | ICICINBBCTS |
Beneficiary Name | V GUARD INDUSTRIES LIMITED |
TIMELINE ENDS ON





Timeline & Contest Phases


Each team should register online, along with the payment on or before 10th November 2020


All the teams will have to submit an executive summary on or before 15th November 2020.
Rules Regarding Executive Summary:
The executive summary should be typed (double space), (size 11”8”), leaving 3 cms margin and should not be more than 2000 words. Charts, diagrams, etc. may be included to support any research work or data collection. The summary should try and cover the following aspects in brief:
- Rationale of the Plan
- Fit to Portfolio (Why should V-Guard invest in the recommended business plan)
- A Brief of the Operational, Financial and the Marketing Plan
- How to gain Competitive Advantage with regard to the industry/service proposed
- Key Strategies for Executing the Plan


Top 20 teams will be shortlisted based on the summaries submitted. The shortlisted teams will be intimated through their mail ID and announced online.


Detailed reports must elaborate on:
- Feasibility Study of the Business Idea through Consumer Research
- Customer Value Analysis
- Financial Feasibility and Projections
- Market Penetration and Market Development Plan.
- And all other aspects of a typical business plan.


Top 20 team will present their ideas before the judges on 17th, 18th & 19th December 2020