COVID-19 has forced the world to push the Digital envelope.
The repercussions have been felt across. From Marketing to Distribution, Manufacturing to Service and the Business Model itself.
Business models which were ahead on the Digital curve have scrambled to innovate further and cash in on the opportunity. Bricks-and-mortar businesses have had to rejig their business models almost overnight.
There is no doubt that the world has breached the Digital tipping point.
The theme for The Big Idea 2021 contest is :
“Tomorrow’s business models that will bridge the gap between Digital and Physical to usher in a better tomorrow.”
Registration Closed
Big Idea B-Plan Contest
The Big Idea contest is an annual B-Plan contest organized by V-Guard Industries Limited that aims to bring corporate expertise & academic intelligence to a common arena, wherein proposed business strategies for V-Guard are discussed, studied, brainstormed and awarded. It also creates opportunities for interaction with top leaders of V-Guard, wherein the young minds can discuss and understand the business challenges to fine-tune their thought process and cultivate a thought leadership among them.
Big Idea contest with its inception in 2011 is gearing up for its 11th season in 2021. The event has had participation from 1000+ students across Management & Engineering Colleges and continues to attract best talents to share their thoughts and ideas.
The contest invites students from B-schools across India to propose and draw up a business plan on what they think should be V-Guard’s next move for growth, differentiation and leadership. The Contest also serves as a platform for V-Guard to connect with talents, who could be potential employees.
Theme
“TOMORROW’S BUSINESS MODELS THAT WILL BRIDGE THE GAP BETWEEN DIGITAL AND PHYSICAL TO USHER IN A BETTER TOMORROW.”
The V-Guard Big Idea 2021 now invites the brightest minds from B-schools across India. The submissions should cover all the aspects of a typical business plan. The aspects should include:
- An insight and a rationale for the idea.
- It needs to be commercially feasible and pragmatic with the potential to impact the lives of a substantially large set of consumers.
- The proposed recommendations should draw synergies with our line of business and existing products.
- Should cover the market penetration and development plan.
Winner’s Takeaway
* Summer Internship Program (SIP) for students in first year OR Pre-Placement Interview (PPI) for students in final year of their course. Subject to existing Vacancies.
# Awarded to two teams
Who can participate/Eligibility
- Students pursuing 2-year PGDM/MBA course from any authorized Private/Govt./Deemed University/Institute situated in India.
- No restriction in terms of specialization/ academic year.
General Rules & Regulations
- Any number of teams can participate from a single institute.
- No restriction in terms of year of study/specialisation.
- The number of members in a single team should not exceed 3. All participants in a single team must be from the same college irrespective of the year of study/specialization.
- The participants must produce ID cards on request.
- Registration Fees: Rs 1000/- per team from a college.
- Participation will be confirmed subject to receipt of the participation fee. The fee paid is non-refundable.
- The decisions of the judges will be final and binding on the participating teams.
- Participating teams are requested to visit the website for all updates about the competition.
- Organizers have the right to make changes in the event if necessary.
CONTEST PHASES
Registration
Each team should register online and then make the payment (Online Banking/NEFT/Card Payments etc.) on or before 1st October 2021.
Executive Summary Submission
All the teams will have to submit an executive summary on or before 5th October 2021- 01:00 PM.
Rules Regarding Executive Summary:
The executive summary should be typed (double - space), (font size - 12), leaving 3cm margin and should not be more than 2000 words. Charts, diagrams, etc. may be included to support any research work or data collection. The summary should try and cover the following aspects in brief:
- Rationale of the Plan
- Fit to Portfolio (Why should V-Guard invest in the recommended business plan)
- A Brief of the Operational, Financial and the Marketing Plan
- How to gain Competitive Advantage with regard to the industry/service proposed
- Key Strategies for Executing the Plan
Declaration of Finalists
Top 20 teams will be shortlisted based on the summaries submitted. The teams shortlisted will be intimated through their mail IDs and the list will also be announced online on 20th October 2021.
Submission of Detailed Reports and Presentations
The top 20 teams must now submit detailed reports that elaborates on:
- Feasibility Study of the Business Idea through Consumer Research
- Customer Value Analysis
- Financial Feasibility and Projections
- Market Penetration and Market Development Plan.
- And all other aspects of a typical business plan.
Guidelines for final presentation shall be shared separately to the selected teams.
Business Plan Contest - Finals
The top 20 teams will make their final presentations before the judges on 19th and 20th November 2021 (online mode). Detailed instructions shall follow.
Payment Method
Participation fee should be remitted online with deposit title/comments- ‘Big Idea 2021’. Reference ID or payment screenshots should be uploaded as payment proof in the website.
Registration Fee: Rs 1000/- per team.
Last date for the registration is 1st October 2021.
| Bank Name | AXIS BANK |
| Branch Address | AXISBANK,THRIKKAKARA (KAKKANAD), KOCHI , 682037 |
| Account No. | 917010076568543 |
| NEFT/RTGS IFS Code | UTIB0001161 |
| SWIFT Code | AXISINBB |
| Beneficiary Name | V GUARD FOUNDATION |
TIMELINE ENDS ON
Timeline & Contest Phases
Each team should register online, between 31st August 2021 & 1st October 2021 followed by payment through online mode (Online Banking/NEFT/Card Payments etc.) on or before 1st October 2021.
All the teams will have to submit an executive summary on or before 5th October 2021- 01:00 PM.
Rules Regarding Executive Summary:
The executive summary should be typed (double - space), (font size - 12), leaving 3cm margin and should not be more than 2000 words. Charts, diagrams, etc. may be included to support any research work or data collection. The summary should try and cover the following aspects in brief:
- Rationale of the Plan
- Fit to Portfolio (Why should V-Guard invest in the recommended business plan)
- A Brief of the Operational, Financial and the Marketing Plan
- How to gain Competitive Advantage with regard to the industry/service proposed
- Key Strategies for Executing the Plan
Top 20 teams will be shortlisted based on the summaries submitted. The teams shortlisted will be intimated through their mail ID and the list will also be announced online on 20th October 2021.
The top 20 teams must now submit detailed reports that elaborates on:
- Feasibility Study of the Business Idea through Consumer Research
- Customer Value Analysis
- Financial Feasibility and Projections
- Market Penetration and Market Development Plan.
- And all other aspects of a typical business plan.
Guidelines for final presentation shall be shared separately to the selected teams.
The top 20 teams will make their final presentations before judges on 19th and 20th November 2021 (online mode). Detailed instructions shall follow.