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The UITIMATE BUSINESS PLAN SHOWDOWN - since 2011

The Big Idea competition, hosted annually by V-Guard Industries Limited, converges corporate acumen and academic brilliance into a shared platform. Here, participants delve into strategies for V-Guard, engaging in discussion, analysis, brainstorming, and ultimately, recognition through awards.

Ever have an idea that could revolutionize the industry? Want to match wits with V-Guard's brightest minds? Then buckle up, because the Big Idea competition is back for its 15th season!

This annual competition is your chance to get your Business-plan noticed by the bigwigs at V-Guard Industries. Rub shoulders with industry leaders, get your ideas battle-tested, and walk away with valuable insights to propel your future career. Ideas that started here, are building tomorrow — and yours could be next!!

Here's the real deal: Over 1000 students from top Management colleges have already thrown their hats in the ring. Are you ready to join the league of extraordinary minds?

Big Idea - It's not just a competition, it's a launchpad for your future!

Competition THEME

“V-Guard : Ideas to Power the Next Leap”

From a pioneering stabilizer brand to a trusted name in smart home solutions, V-Guard’s journey has been one of innovation, resilience, and purposeful growth. As we now set our sights on a bold ambition—we know this will require more than just scale. It demands transformational thinking across product innovation, business models, channel strategies, customer experience, digital acceleration, and sustainability.

Through this year’s theme, “V-Guard: Ideas to Power the Next Leap,” , we challenge you to think like CXOs and act as a transformation architect.

Your task at hand? Identify innovative, high-impact, scalable ideas and shape them into a compelling business plan that will help V-Guard break new ground and become one of India’s most valuable consumer companies.

What are we looking for ?

Think Big, Think Holistic

We’re not looking for just a great idea, we’re looking for something beyond and more. Craft a business plan that dives deep into the what, why, and how from customer need and competitive landscape to go-to-market and financials. Think like a CXO, Pitch like a pro.

Built On What Matters

Your idea should connect with V-Guard’s strengths - existing product, market presence, and brand positioning. Whether you're expanding our portfolio or deepening our customer impact, show us how your solution can unlock new value and long-term growth.

Your Canvas. Your Rules.

Your ideas can take any shape - disrupt a category, propose a product, a feature, a digital solution that pushes boundaries or even reimagine the entire legacy system of V-Guard and challenge the ordinary. This is your space to think freely, boldly and beyond. If it fits our journey and can fuel the next leap, we’re listening.

THE Process

Phase 1 - Registration

Each team should register through the 'Register' button. The registration will be completed only after adding all the team members to the team profile and by making the registration payment before the deadline.

  • Registration and Payment Deadline: 13th August 2025, 2:00 PM
  • Registration Fee: Rs. 1000

Phase 2 - Executive Summary Submission

The executive summary should not exceed 2000 words. Charts, diagrams, and other visual aids may be included to support any research or data collection. The summary should try and cover the following aspects in brief:

  • Rationale of the Plan
  • Fit to Portfolio:
  • A Brief Overview of the Operational, Financial, and Marketing Plan
  • Competitive Advantage:
  • Key Strategies for Executing the Plan
  • Business Model Canvas

Deadline: Registered teams must submit the Executive summary on or before 17th August 2025 – 2:00 PM

Phase 3 - Detailed Report Submission

Teams shortlisted from the Executive Summary phase must submit a Detailed Report with 4000–5000 words. This report should be an extension and elaboration of the Executive Summary.

The detailed report should cover:

  • Feasibility Study of the Business Idea through Consumer Research
  • Customer Value Analysis
  • Financial Feasibility and Projections
  • Market Penetration and Market Development Plan
  • All other aspects of a typical business plan

Further guidelines will be shared separately with the shortlisted teams via candidate portal.

Deadline: Shortlisted teams must submit the Detailed summary on or before 2nd September 2025 – 2:00 PM

Phase 4 - Final Presentation Submission

The top 20 teams will be shortlisted based on the detailed report submitted. They will have to create a Final Presentation in pptx format and submit it in the portal based on the guidelines shared.

Deadline: On or before 2:00 PM on 23rd September 2025.

Phase 5 - Finale Event in Kochi

The teams shortlisted for the final presentation will have to present their business plans to the judges for the Finale Event at Kochi. Detailed instructions will follow.

  • Presentation Dates: 26th and 27th September 2025
  • Location: Kochi

Key Timelines

13TH AUG 2025

Registration
Closes

17TH AUG 2025

Executive Summary Submission

27TH AUG 2025

Announcement of
Shortlists

2ND SEPTEMBER 2025

Detailed Report Submission

17TH SEPTEMBER 2025

Declaration of
Finalist

23RD SEPTEMBER 2025

Final Presentation Submission

26TH and 27TH SEPTEMBER 2025

Finale Event at
Kochi

eligibility criteria

  • Students currently pursuing a two-year MBA or equivalent course from any recognized institution.
  • Teams can consist of 1 to 3 members.
  • Both 1st year and 2nd year MBA students are eligible to participate in the contest
  • 4th and 5th year students of Integrated MBA or equivalent courses are also eligible.
  • Students from any specialization can participate.

competition rules

  1. Multiple teams from a single institute are allowed to participate.
  2. Each team may consist of up to 3 members.
  3. All team members must be from the same college, regardless of their year of study or specialization.
  4. Only the team leader should register and create a profile. The team members can be added later through the team leader's profile.
  5. Participants must present their ID cards upon request.
  6. The registration fee is Rs. 1000 per team.
  7. Participation is confirmed only upon receipt of the registration fee.
  8. The registration fee is non-refundable.
  9. All decisions made by the judges are final and binding on the participating teams.
  10. Participating teams should regularly check the competition website and their registered profiles for updates.
  11. All deadlines must be strictly adhered to; no extensions will be provided.
  12. The organizers reserve the right to make changes to the event as necessary.
  13. The company reserves the right to use, adapt, or further develop any idea or concept submitted as part of the competition.

Frequently asked questions

Individuals pursuing an Executive MBA or equivalent program, as well as students studying courses other than MBA, are not eligible to apply.

Make sure that the email ID and mobile number you provided during registration are correct and valid.

Ensure that the Email ID provided is the personal one and not college email ID.

Sometimes OTP emails end up in the Junk/Spam folder. Check there to see if the OTP email is there.

After confirming these details, refresh the page and request the OTP again . If the issue persists, wait for 2 - 3 hours and attempt the registration process once more.

If your college name is not listed in the drop-down, select “Others” option and manually enter the College Full Name in the following format – College Full Name, State

Your participation will be confirmed upon the receipt of Registration Fees of Rs.1000 (non-refundable). The last date to make the payment is 13th Aug 2025.

After completing the registration, log in to your profile with your registered email ID and password and click on Payment.

Participants can pay the registration fee using all the major payment modes such as UPI (Google Pay, BHIM, PhonePe, Paytm, etc.), Internet Banking, Credit/Debit Card, and other Wallets.

If your payment hasn't been reflected in your profile but has already been debited from your account, please allow up to 48 hours for it to be credited back.

If after 48 hours the status remains unchanged and the amount hasn't been credited back, please reach out to us via email at bigidea.tech@vguard.in.in or call us on the given numbers. We'll be glad to assist you further.

There is no provision to refund the registration fees. In case you make the payment twice by mistake, there is no provision for a refund.

Therefore, after making the initial payment attempt, if the payment status remains unchanged even after 48 hours, inform the Help desk team via email to bigidea.tech@vguard.in or call us on the given numbers. Refrain from making another payment until receiving confirmation from the Big Idea Helpdesk.

Yes, the submitted document can be edited and resubmitted until the official final day of submission.

Important Dates:-Executive Summary Submission Deadline – 17th Aug 2025
Executive Summary Shortlist Announcement – 27th Aug 2025
Detailed Report Submission Deadline – 2th September 2025
Detailed Report Shortlist Announcement – 17th September 2025
Final Presentation (PPT) Submission – 19th September 2025
Finale Event at Kochi – 26th and 27th September 2025

Keep an eye on your emails and regularly check your Big Idea profile for any updates and information regarding the selection of your submission.

Accommodation will be provided by V-Guard. You will need to book your own travel tickets, and we will reimburse the expenses post the event. Further details will be shared once the finalists are announced.

The deadline to update travel and accommodation details is 19th September 2025. Failure to do so may result in ineligibility for reimbursement.

No, in-person participation of the Finale Event is a mandatory. Virtual participation is not be permitted.

The remaining team members can proceed to present in the Finale Round.

Big rewards for big ideas

₹3 Lakh*

Winner

₹2 Lakh*

1st Runner-Up

₹25,000*

Special Jury 1*

₹1 Lakh*

2nd Runner-Up

₹25,000*

Special Jury 2*

Pre - Placement Interview

PPI Opportunity

Paid Summer Internship

SIP Opportunity

*The finalists of the Big Idea Competition will have the opportunity for a pre-placement interview (PPI) with V-Guard.

First-year students will be eligible for interview opportunities for the Summer Internship Program (SIP), while second-year students will have interview opportunities for full-time employment/positions, both subject to existing vacancies.

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