The A-Grade competition for your B-Plan since 2011
The Big Idea contest, hosted annually by V-Guard Industries Limited, converges corporate acumen and academic brilliance into a shared platform. Here, participants delve into strategies for V-Guard, engaging in discussion, analysis, brainstorming, and ultimately, recognition through awards.
Ever have an idea that could revolutionize the industry? Want to match wits with V-Guard's brightest minds? Then buckle up, because the Big Idea contest is back for its 14th season!
This annual competition is your chance to bring your A-game and get your B-plan noticed by the bigwigs at V-Guard Industries. Rub shoulders with industry leaders, get your ideas battle-tested, and walk away with valuable insights to propel your future career.
Here's the real deal: Over 1000 students from top Management colleges have already thrown their hats in the ring. Are you ready to join the league of extraordinary minds?
The Big Idea contest - It's not just a competition, it's a launchpad for your future!
CONTEST THEME
“Winning the Future: Innovation Strategies to Shape Tomorrow’s Homes with V-Guard Home Appliances”
You are encouraged to develop creative and original strategies, emphasizing a holistic approach that considers comprehensive business tactics rather than isolated product ideas.
The focus should be on the home appliance market, aiming to ensure V-Guard's success within this segment.
What we are looking for ?
Bring Innovation
Participants are expected to come with creative and original strategies.
Think Holistic
Participants should think beyond individual product ideas and consider comprehensive business strategies.
Build on Strength
Be focused on home appliance market from V-Guard’s portfolio and ensure V-Guard’s success in it.
Feasible Ideas
The Idea should be executable.
THE Process

Phase 1 - Registration Submission
All the teams will have to submit an executive summary on or before 18th August 2023 - 01:00 PM.
Rules Regarding Executive Summary:
The executive summary should be typed (Font Type - Times New Roman, Font size - 12), and should not be more than 2000 words. Charts, diagrams, etc. may be included to support any research work or data collection. The summary should try and cover the following aspects in brief:
- Rationale of the Plan
- Fit to Portfolio (Why should V-Guard invest in the recommended business plan)
- A Brief of the Operational, Financial and the Marketing Plan
- How to gain Competitive Advantage regarding the industry/service proposed
- Key Strategies for Executing the Plan

Phase 2 - Executive Summary Submission
All the teams will have to submit an executive summary on or before 18th August 2023 - 01:00 PM.
Rules Regarding Executive Summary:
The executive summary should be typed (Font Type - Times New Roman, Font size - 12), and should not be more than 2000 words. Charts, diagrams, etc. may be included to support any research work or data collection.
- Rationale of the Plan
- Fit to Portfolio (Why should V-Guard invest in the recommended business plan)
- A Brief of the Operational, Financial and the Marketing Plan
- How to gain Competitive Advantage regarding the industry/service proposed
- Key Strategies for Executing the Plan

Phase 3 - Detailed Report Submission
All the teams will have to submit an executive summary on or before 18th August 2023 - 01:00 PM.
Rules Regarding Executive Summary:
The executive summary should be typed (Font Type - Times New Roman, Font size - 12), and should not be more than 2000 words. Charts, diagrams, etc. may be included to support any research work or data collection. The summary should try and cover the following aspects in brief:
- Rationale of the Plan
- Fit to Portfolio (Why should V-Guard invest in the recommended business plan)
- A Brief of the Operational, Financial and the Marketing Plan
- How to gain Competitive Advantage regarding the industry/service proposed
- Key Strategies for Executing the Plan

Phase 4 - Presentation Submission
All the teams will have to submit an executive summary on or before 18th August 2023 - 01:00 PM.
Rules Regarding Executive Summary:
The executive summary should be typed (Font Type - Times New Roman, Font size - 12), and should not be more than 2000 words. Charts, diagrams, etc. may be included to support any research work or data collection. The summary should try and cover the following aspects in brief:
- Rationale of the Plan
- Fit to Portfolio (Why should V-Guard invest in the recommended business plan)
- A Brief of the Operational, Financial and the Marketing Plan
- How to gain Competitive Advantage regarding the industry/service proposed
- Key Strategies for Executing the Plan

Phase 5 - Final Event Presentation at Venue
All the teams will have to submit an executive summary on or before 18th August 2023 - 01:00 PM.
Rules Regarding Executive Summary:
The executive summary should be typed (Font Type - Times New Roman, Font size - 12), and should not be more than 2000 words. Charts, diagrams, etc. may be included to support any research work or data collection. The summary should try and cover the following aspects in brief:
- Rationale of the Plan
- Fit to Portfolio (Why should V-Guard invest in the recommended business plan)
- A Brief of the Operational, Financial and the Marketing Plan
- How to gain Competitive Advantage regarding the industry/service proposed
- Key Strategies for Executing the Plan
Key Timelines
14th AUG 2024
Registration
Closes
18th AUG 2024
Executive Summary Submission
25th AUG 2024
Submission of
Detailed Report
14th SEP 2024
Submission of Presentations
18th SEP 2024
Declaration of
Finalist
22nd & 23rd
SEP 2024
Business Plan
Contest Finals
Competition Rules
Rules Regarding Executive Summary:
The executive summary should be typed!
(Font Type - Times New Roman, Font size - 12), and should not be more than 2000 words.
Charts, diagrams, etc. may be included to support any research work or data collection.

eligibility criteria

The summary should try and cover the following aspects in brief:
- Rationale of the Plan
- Fit to Portfolio (Why should V-Guard invest in the recommended business plan)
- A Brief of the Operational, Financial and the Marketing Plan
- How to gain Competitive Advantage regarding the industry/service proposed
- Key Strategies for Executing the Plan
Frequently asked questions
Individuals pursuing an Executive MBA or equivalent program, as well as students studying courses other than MBA, are not eligible to apply.
Make sure that the email ID and mobile number you provided during registration are correct and valid.
Ensure that the Email ID provided is the personal one.
Sometimes OTP emails end up in the Junk/Spam folder. Check there to see if the OTP email is there.
After confirming these details, refresh the page and requesting the OTP again . If the issue persists, wait for 2 - 3 hours and attempt the registration process once more.
If your college name is not listed in the drop-down, select “Others” option and manually enter the College Full Name in the following format – College Full Name, State
Your participation will be confirmed upon the receipt of Registration Fees of Rs.1000 (non-refundable). The last date to make the payment is 14th Aug 2024.
After completing the registration, log in to your profile using the provided link (Link)
Participants can pay the registration fee using all the major payment modes such as UPI (Google Pay, BHIM, PhonePe, Paytm, etc.), Internet Banking, Credit/Debit Card, and other Wallets.
If your payment hasn't been reflected in your profile but has already been debited from your account, please allow up to 48 hours for it to be credited back.
If after 48 hours the status remains unchanged and the amount hasn't been credited back, please reach out to us via email at bigidea.tech@vguard.in or call us on the given numbers. We'll be glad to assist you further.
There is no provision to refund the registration fees. In case you make the payment twice by mistake, there is no provision for a refund.
If the payment status remains unchanged after 48 hours, inform the Help desk team refrain from making another payment until receiving confirmation from the Big Idea Helpdesk.
The team can comprise of 1 - 3 members.
No, cross college teams are not allowed. All the team members must be from the same college.
Yes, team members can be from different specializations and year of study
To add a Team Member, login to your profile and follow the below steps.
The team member can be deleted from your login page. Follow the steps below
After deleting a team member, a new member can be added.
No, an individual can only be part of one team at a time.
Yes, the entire team registration can be deleted by contacting the help desk. However, note that the payment will not be refunded in this case.
Yes, the submitted document can be edited and resubmitted until the official final day of submission.
Important Dates:-
Executive Summary Submission Deadline - 18 Aug 2024
Executive Summary Shortlist Announcement - 27th Aug 2024
Detailed Report Submission Deadline - 4th September 2024
Detailed Report Shortlist Announcement - 18th September 2024
Final Presentation (PPT) Submission - 24th September 2024
Finale Event at Kochi - 27th and 28th
Keep an eye on your emails and regularly check your Big Idea profile for any updates and information regarding the selection of your submission.
Accommodation will be provided by V-Guard. You will need to book your own travel tickets, and we will reimburse the expenses post the event. Further details will be shared once the finalists are announced.
Big rewards for big ideas
₹3 Lakh*
Winner
₹2 Lakh*
1st Runner-Up
₹25,000*
Special Jury 1*
₹1 Lakh*
2nd Runner-Up
₹25,000*
Special Jury 2*
Pre - Placement Interview
PPI Opportunity
Paid Summer Internship
SIP Opportunity
*The finalists of the Big Idea Competition will have the opportunity for a pre-placement interview (PPI) with V-Guard.
First-year students will be eligible for interview opportunities for the Summer Internship Program (SIP), while second-year students will have interview opportunities for full-time employment/positions, both subject to existing vacancies.
