We put our customers first, above all else – right from tailoring our products to meet their needs and aspirations, to setting up dedicated and accessible after-sales service touch points for fast and timely support – exceptional customer experience is what drives us.

We continue to grow our vast network of distributors, direct dealers, retailers and service centres, in our endeavour to reinforce our pursuit to reach out to consumer.

We continue to grow our product basket to meet evolving consumer needs, staying relevant and providing the flexibility to respond to new opportunities as well as changing market dynamics.

We are continuously scanning the horizon to create innovative and thoughtful products that can make a meaningful difference in the lives of our consumers.

We apply strict quality control measures at every stage of our manufacturing process to ensure that our products are of stringent quality and reinforce the trust we have built.

We are continually investing in growing our in-house manufacturing capabilities to ensure future-readiness and deliver the highest quality products in a dynamic operating environment.

We are backed by a motivated and skilled team demonstrating professional, cultural and behavioural traits that encourage them to be flexible, consumer-focused and responsive.

We are steadfastly focused on and aligned behind a coherent business strategy driven by our experienced management team.

We have enhanced shareholder value in the most convincing manner over the last few years while maintaining a strong balance sheet with minimal debt, high credit ratings and availability of substantial working capital further providing financial stability.